Representation 1: "Are you as beautiful on the outside as you are on the inside?"

“Teens React to Kylie Jenner – FBE (Fine Brothers Entertainment).” YouTube Channel

"I change my style maybe every month.  I'm, like, punk one month, ghetto fab the next, classy the next.  I'm just young and finding out who I am." - Kylie Jenner

Narrative

FBE is a YouTube channel that is famous for its “React” videos with over 8 billion views and over 19 million subscribers it’s one of the biggest YouTube Channels online.  The react videos film every day people’s reactions to particular events and it is completely unscripted.  In the “Teens react to Kylie Jenner” video we get an insight into how various teens react to Kylie Jenner filming herself through a day on her own YouTube Channel.  YouTube is the world’s growing “influencer” vlogger base, with 85% of teenagers aged 13-17 using the platform (Farokhmanesh, 2018).  Because of the unscripted nature we get real life opinions of the average teen in reaction to Kylies lavish lifestyle.  In this episode we see her show herself doing her makeup with her own makeup brand with reactions like:  “Out here plugging your own stuff, I see you.”  and “Are you as beautiful on the inside as you are on the outside?”.  Through to at the end the teens answering questions like: how do you think teens today view Kylie?  With reactions like: “She is a young adult living her best life, what is your super power I want it” and “Its interesting because it’s just the highlights of her life.” (206 Words)

Scholarly Article

To explain the growing phenome that is the vlogger Marwick (2015) explains that as media has changed over time so does celebrity (p. 333).  As media has shifted over the past two decades the traditional celebrity has embraced social media to create direct, unmediated relationships with fans, or at least the illusion of such (Marwick, 2015, p.  333).  In this example we see Kylie Jenner creating that illusion with her series: “A Day in the Life”.  Young people feel a connection to her and her extravagant lifestyle.  However, this can also create feelings of envy and jealously as can be seen in some of the comments from the clip.  Throughout time people have constantly compared themselves to others to obtain a better understanding of themselves, a process known as social comparison (Liu & Ma, 2018, p. 2).  A study into social media addiction, envy and burnout by Liu and Ma (2018) explains that the higher the level of addiction the higher the level of envy which leads to the subsequent burnout.  (171 Words)